The Meteoric Rise, Fall, and Reascension of Fila

Thank god the ‘90s are cool again

Fila is a bit of a mysterious brand. Everybody knows it, but nobody really knows where it’s coming from, what their story is, or why it virtually disappeared from the stores during the first 15 years of the 21st century. They were huge in the ‘90s, then went bust in the 2000s, and they are now making a huge comeback…